#WeAreParks Launch

Transformation Logo

Connecting Better to the Public – A Strategic Transformation Goal

One of the four strategic goals of the Transformation effort is to create meaningful connections and relevancy to people. We have shared with you examples in previous Transformation Tuesday messages on how California State Parks is carrying out this goal, such as the Los Angeles State Historic Park Community Liaison Project, expansion of cabins in more state parks across the state and the Google Trekker Partnership. Today the department is happy to share a new and exciting project dubbed #WeAreParks.

Through the #WeAreParks video series, California State Parks will connect the public with their state parks and the dedicated staff and partners who every day work to protect California’s beautiful state park system. The new project will also spotlight the parks’ natural and cultural attractions, the positive impact parks staff have on the world outside the department and offer a human element of the department to a new audience. Public safety, local grants for urban parks, resource management and preservation advancements, and recreation opportunities are just a few of the contributions department staff make.

The hosts will be our very own employees, both in front and behind the camera. Episodes will be available to view online and across social media platforms.

Today, we invite you to view our first two videos (click on hyperlinks):

  • Old Sacramento: Partnership between Old Sacramento State Historic Park and the city of Sacramento, showcasing the rich cultural and natural history of Old Sacramento. The video will introduce viewers to the train ride excursions and underground tours available to visitors.
  • Whaler’s Cove: This episode was originally broadcast live last Friday via the Periscope mobile app from Point Lobos State Natural Reserve at Whaler’s Cove, Coal Chute Point. The broadcast successfully led to a 500% increase in the number of subscribers. The next Periscope broadcast is tentatively scheduled for mid-May, again from Whaler’s Cove, but this time from the perspective of a kayak exploring the water (weather and water conditions-dependent).

Whaler's Cove - Point Lobos SNR - April 2016

Thank you to the staff from Old Sacramento State Historic Park and Point Lobos State Natural Reserve for helping us kick off this exciting project. We encourage other staff to email us their #WeAreParks ideas and videos for future episodes.

Enjoy the first two episodes and subscribe to our YouTube Channel and follow us on your favorite social media platforms to stay connected to future #WeAreParks releases.

Facebook: Facebook.com/CaliforniaStateParks

Twitter: @CAStateParks

Instagram: Instagram.com/castateparks

Periscope: @CAStateParks



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s