Relevancy Committee Launches Community Liaison Pilot Project

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The Transformation Team’s Relevancy Committee is pleased to announce that it has received philanthropic support from the Resources Legacy Fund to launch the two-year community liaison demonstration project at two pre-eminent urban state parks: Los Angeles State Historic Park and Candlestick Point State Recreation Area.

Since 2001, California State Parks has invested more than $150 million in bond funds and countless staff resources to implement its urban strategic initiative in the City of Los Angeles. The community liaison demonstration project will build upon these efforts and on the best practices established by the department in the second-largest city in the U.S.

Drawing inspiration from the public health Promotores or community outreach work model, the proposed project will hire and train local residents as park Promotores to conduct specialized outreach to their peers. Outreach activities will simultaneously address the needs and characteristics of the communities, while functioning effectively within the operating parameters of the state park system.

The department will be working with the non-profit Visiones Y Compromiso to identify community leaders as potential promotores, develop community listen sessions to begin co-production of park programming, and offer training sessions for community members and staff from State Parks to incorporate health as part of the state park programs.

The project will also build on the capacity of California State Parks and core partners to ensure project success and extract lessons learned in preparation for program expansion to a statewide scale. Park unit staff will enhance their cultural competency and expand their outreach expertise, ultimately allowing them to serve as thoughtful leaders and innovators. Building on the capacity of core partners to work in collaboration with state park units will develop the ability to build park constituency in low-income communities, and help recruit employees that reflect the diversity of California.

Project core partners include staff from Los Angeles State Historic Park and Candlestick Point State Recreation Area; Mountains Recreation and Conservation Authority; community health organizations; and local nonprofit groups with expertise in urban parks, community outreach/engagement and community health worker (promotora) initiatives.

Thanks to Resources Legacy Fund for supporting this important project. We look forward to empowering our staff and partners so that the public can look at California’s state parks as healthy places to recreate in and as places where they can connect not only with family and friends, but also with their communities.

Featured Image: New welcome center at Los Angeles State Historic Park which is expected to open fall 2016.

Update on #WeAreParks

This Friday will be the debut of #WeAreParks, a new video series that puts California State Parks employees both in front of the camera and behind it. #WeAreParks videos will be short in length, highlighting what an employee does and/or interesting features of a state park. These shorts not only spotlight the parks’ natural and cultural attractions, but put a face to the park and offer a human element of the department to a new audience. Footage will be used for online and social media purposes.

We invite you to view our first video taking place this Friday live/online from Whaler’s Cove at Point Lobos State Natural Reserve. The live session will begin at 11:30 a.m. via Periscope (@CAStateParks). You can also view the session on our Twitter page. Hope you can join us!

Reminders

  • Stay abreast of the Transformation Team’s progress on their website.
  • The Transformation Team is interested to know your ideas, thoughts and comments. Let us know what you think.
  • Connect with us on Twitter and Facebook and stay updated on #TransformationTuesdays!

 

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